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Bill Greuel

Chief Executive Officer

Bill Greuel is currently the CEO of Protein Industries Canada, an organization focused on the growth of Canada’s plant-based food industry. Bill was born and raised on a mixed farm near Bruno, Saskatchewan, and has, since he can remember, been involved and employed in agriculture.

After completing a BSA and MSc at the University of Saskatchewan, Bill joined Zeneca Seeds where he helped bring to market the world’s first canola hybrids. In his time with Zeneca Seeds, Bill also served as the Product Development Manager for Latin America where he worked to introduce canola into crop rotations in Brazil and Paraguay.

In 1999, Bill joined the Saskatchewan Ministry of Agriculture as the Oilseed and Transgenic Crop Specialist, later becoming the Manager of Research and Development where he delivered Saskatchewan’s Agriculture Development Fund. In 2008, while completing his MBA at the University of Regina, Bill joined BASF as the Clearfield Trait Intellectual Property Manager. He
worked six years for BASF ending his tenure there as the Canadian Market Manager for Functional Crop Care, BASF’s combined inoculant and seed treatment business.

In 2014, Bill returned to the public service, serving first as the Executive Director of the Crops and Irrigation Branch, and later as the Assistant Deputy Minister of Regulatory and Innovation for the Saskatchewan Ministry of Agriculture. It was in his role as ADM that Bill learned about and became involved in the development of Protein Industries Canada, becoming the
organization’s first CEO in 2018.